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The Marketing Strategy This Energy Drink Used To Take On Red Bull And Become...
The energy drink world has long been dominated by Red Bull, with Monster forever lingering in second place. But there's another caffeine-packed beverage that's rising to the top tier: Rockstar. BevNET...
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Meet The Mysterious 58-Year-Old Monk Who's Making Billions From 5-Hour Energy
5-Hour Energy has been a gigantic success, creating its own niche of energy drinks that has inspired a plethora of copycats. It now has a dominant 90 percent market share in the energy shot industry,...
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How Dietrich Mateschitz Ignored The Haters And Created The Top Energy Drink...
Red Bull is the king of the energy drink industry. It sells upwards of 4 billion cans each year and dominates its main competitors Monster and Rockstar with a 40 percent market share. Red Bull now has...
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Monster Is Coca-Cola's Only Hope If It Wants To Take On Red Bull (KO, MNST)
Rumors continue to swirl about Coca-Cola's potential purchase of Monster Beverage. The Wall Street Journal is now reporting that the companies are now in talks. It has the potential to be the largest...
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Energy Drinks Are Destroying Your Teeth
The high acidity level in sports and energy drinks permanently dissolves teeth enamel after only five days of regular exposure, according to new research published by Academy of General Dentistry...
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Asia Is Going Crazy For This 'Energy-Boosting' Himalayan Fungus
Yeshpal is in his early 20s and lives in the village of Bemni in the Indian Himalayas. He is a self-appointed expert in caterpillar fungus collection. Called kira jari locally, the fungus enters the...
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Companies Might Be Lying About What's Really In Their Energy Drinks
PepsiCo and two energy drink makers are being probed over whether they misled consumers about the amount of caffeine in their hugely popular beverages, the Wall Street Journal is reporting. New York...
View ArticleEnergy Drinks Often Contain More Caffeine Than They Say
Energy drinks may contain more caffeine than their labels claim, according to a new report. Researchers at Consumer Reports purchased cans of 27 popular energy drinks and shots online and at stores in...
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REPORT: Now 5-Hour-Energy Drinks Are Being Cited In Deaths
Reports submitted to the FDA cite 5-Hour Energy as a possible cause in 13 deaths, the New York Times' Barry Meier reports.This comes nearly a month after Meier wrote that reports submitted to the FDA...
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These Are The Health Risks That've Got The FDA Worried About 5 Hour Energy
Concerns over the potentially harmful effects of energy drinks, especially when they’re combined with alcohol, have been growing in recent years.A story in the New York Times today (Nov. 15) added to...
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5-Hour Energy Defends The 'No Crash Later' Fine Print On Its Bottle
5-Hour Energy's boldest claim is that it promises "No Crash Later," which is touted on product labels and in advertising.It's an important differentiator for the energy shot, which dominates its...
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Mountain Dew Has A New Breakfast Concoction That Takes A Big Shot At The...
The folks at PepsiCo are rolling out a new drink this month.It's called Kickstart — a drink made with 5 percent juice, Vitamins B and C, plus extra caffeine — and the new concoction is meant for folks...
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Five Surprising Sources Of Caffeine
The Food and Drug Administration (FDA) announced this week that it will take a closer look at the health effects of caffeine, which can be found in a variety of sources and add up over the course of a...
View Article11 Things You Didn't Know About Red Bull
<div>Please enable Javascript to watch this video</div> Red Bull, the top-selling energy drink worldwide, has people hooked on not only its caffeine, but its unique marketing strategy....
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6 Natural Ways To Boost Your Energy Without Guzzling Caffeine
How often do you rely on energy drinks for an energy boost throughout the day?That may not be a healthy habit. Drinking one to three energy drinks daily could interfere with your heart rhythm and boost...
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Mixing Alcohol With Energy Drinks Makes Us Want To Drink More
Combining energy drinks with alcoholic beverages may strengthen a person's urge to continue drinking, a new study suggests.Australian researchers found that young adults who consumed an energy drink...
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The 14 Most Caffeinated College Campuses In America
Slogging through countless exams, lectures, and hangovers, college students practically have a divine right to guzzle down gallons of caffeine.According to new data from GrubHub, some campuses are more...
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There's A Huge Market For Drinks That Help People Relax And Focus
Sales of relaxation drinks are booming. The drinks, which contain active ingredients like melatonin or l-theanine, have become popular because they are more of a novelty than caffeinated beverages like...
View ArticleInside Vemma, A Controversial Energy Drink Brand That's Taking Over College...
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A Country In Europe Bans Energy Drinks For Minors
On Saturday, Lithuania became the first country in the EU to ban the selling of energy drinks to anyone under the age of 18, according to the Agence France-Presse.The law, which was first adopted by...
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